Anyone who works in the advertising world knows that sex sells, but how risqué an ad actually gets is up to the brand. Many companies, even top brands, have tried anything from simply using a beautiful woman to using shocking images that are flagrantly sexual, even on posters, TV commercials, and even billboards. However, my view is that unless a brand look is based on sex, a middle-of-the-road approach to eroticism is best. With this in mind, the following are a few of my favorite ads that tastefully spice up the message without going overboard.
Pantene Pro V
Axe Shower Gel Marker
Victoria’s Secret Facebook Ad
The Body Electric in Elle Magazine
BMW Advertisement
Neonode Advertisement
Miss Dior Perfume
Americana Manhasset
Old Equinox Advertisement
Gucci Ad Campaign 2011
Dolce & Gabbana
Giorgio Armani Cologne
Salvatore Ferragamo
Iceberg 2011 Summer/Spring Ad
Bally Switzerland
Vogue Australia September 2011
Vogue Eyewear
Anna Sui
Calvin Klein Eternity for Men
About the Author: Tara Hornor
Tara Hornor has a degree in English and writes about marketing, advertising, branding, graphic design, and desktop publishing. She works for PrintPlace.com, an online printing company that offers postcards, posters, brochure printing, business cards and more printed marketing media. In addition to her writing career, Tara also enjoys spending time with her husband and two children.
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